Data mining. Persuasive messages. Unique clicks. Monetizing the internet.
These were all topics that we discussed in my most recent class about digital convergence, media and how the landscape of media has changed. It was a very interesting discussion, mostly because I got to hear what younger “millennial” types thought about privacy or the lack there of and what kind of information they were okay with giving up. Then we were asked what would we pay for on the internet? This stumped me, I have to admit, because I don’t think there really is anything for which I would pay the internet directly. I guess the closest thing for me is Netflix.
Today on NPR’s All Things Tech I caught an interview with FCC Chairman Tom Wheeler. The interview was about a proposal Wheeler will formally be making March 31 about privacy. This however, is different than the usual discussions of privacy issues that crop up around the internet.
The only thing between you and the internet is your internet service provider (ISP). These providers have a wealth of data and micro data that they collect from their customers and then turnaround and sell to brokers and marketers and credit reporting agencies. This is information that they not only get from their customers when they sign up for service, but also information that they continue to get from the online activities of their customers. What customers search for, what apps they download, what locations a customer visits. Chairman Wheeler is proposing two things: that consumers be able to decide how much their information is worth and how that worth should be reflected in what an ISP charges for it’s service; that ISPs be required to report any breach of data to it’s customers, and that any breach affecting 5,000 or more customers must be reported to the FBI.
Now that is something I would pay for. Being able to control my information, after all it is mine, isn’t it? Better yet, you want my information? Here, now give me free internet.