I dipped my toe in to the new world of blogging back in 2005, with Blogspot, aka Blogger. I never understood what seemed to be the confessional aspect of blogging. Who would be interested in anything I thought or said, what makes me an expert anyway?
So you can imagine my first blog was pretty pathetic, I barely posted, I put no effort into my page and truthfully, I don’t even know if it’s still around. I think my first post was about getting diagnosed a second time with breast cancer so not exactly viral material.
Then in 2012, a college classmate of mine introduced me to WordPress. We were efforting a grassroots campaign to get the word out about some issues affecting college students. The effort was a bust, but needless to say I was amazed at where blogging had gone. I started to notice legit websites were actually hosted by blog sites like WordPress, WIX, or any other number of blog outlets. They looked so good, as if that company was paying a staff of paid employees to code and build the back and front end to their specifications. I also started to notice major news outlets using bloggers on the air on topics such as foeirgn policy or education as if they were experts in the traditional sense. Sarah Palin was discovered by a blogger.
But within a few months of being sworn in she [Palin] and others in her circle noticed that a blogger named Adam Brickley had started a movement to draft her as Vice-President.
Although my friend and I’s effort in our grassroots campaign was a bust, our overall effect was connecting with many people we had not connected with in a very long time, it was evident how useful a blog or website could be.
WordPress in particular is a great look. It’s easy on the eyes which is key given you want as many eyes reading your blog without those eyeballs getting tired or strained. The level of customization available for a free account is quite vast, which is smart because one could easily get hooked and want to increase their visibility and engagement by purchasing one of the packages WordPress provides for hosting, sharing and content management. As evident in its current iteration, WordPress is available for small blogs all the way to major companies using WordPress as their website. The cons for WordPress seem limited, perhaps being an open source operation would be a deterrent to some big companies from using WordPress as their CMS but for the entrepreneur, WordPress would be an important tool in marketing and making a brand— or voice — available to a wide audience. The challenge then becomes sifting through all the mis-information and fluff to get to the meat and potatoes of a brand, story or event.